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How to Sell AI-Powered Video Analytics to a Skeptic

By Evan Williams on Jun 7, 2021 3:58:00 PM

Robot AI text on blue background

Ever bought an electronic device or a battery-operated toy for the kids at The Dollar Store? Why not? And if you did, sorry, too bad. 

Either we got burnt when the child’s car failed to roll or those cheap headphones developed a short in the flimsy cord after five uses, leaving us distrustful that anything sold for a dollar could be electronically reliable. 

Skeptics aren’t born. They’re created due to unsatisfactory consequences.

“Too good to be true,” or, “I’ll believe it when I see it.” Both are reactions born out of hyped claims, fast-talking salespeople, greed, and mountains of advertising that lack any trace of conscience.

Experience becomes our teacher. 

Convincing a skeptic

Let’s suppose you found yourself in the position of having to sell a product or service to a skeptic. Could you do it? Say your next meal depended on it. Incentive enough? But the product is not as simple as paper towels or as familiar as a case of light bulbs.

You’ve been charged with selling an innovative tool--AI-Powered Video Analytics. And your customer is a hardened skeptic. Will you be able to overcome their objections? 


It’s no more than the latest fad!

Remember the Flowbee, 1984’s answer to home haircuts? Combining a handheld vacuum cleaner with a haircutting attachment, the Flowbee skimmed across American heads, sucking up clippings before they could hit the floor! 

That is a fad! 

Through the years more sophisticated technological products have found their way to fad status. A shortlist would include 3D TVs; Curved TVs; e-book readers; QR codes; Zip Drives. 

AI is not on that list. AI is not a fad. 

The field of AI research was founded at a workshop held on the campus of Dartmouth College during the summer of 1956.  It was the moment that artificial intelligence gained its name, mission, and its major players. 

Since the birth of AI, sixty-five years ago, advances have closely been linked to evolving computer ability to capture and manage increasing volumes of data.

Your skeptic would be surprised to know that more than 70% of devices in our day-to-day lives use AI-related technologies in some way or another. 

AI has made the leap from R&D to everyday application.

What makes you so sure it’s going to stick around?

Even in the down market of 2020, Kiplinger and others were recommending AI stock as a sound investment for double-digit growth.

GLOBE NEWSWIRE reported on March 17, 2021, that the global AI market size is projected to reach $266.92 billion by 2027. That represents a compound annual growth rate (CAGR) of 33.2% during the forecast period of 2020-2027.

From chipmakers to service providers, as AI Analytics grows, so does the industry’s financial clout.

With so much money on the table, top players cannot help but turn their attention to expanding AI. 

The highly-specialized field of artificial intelligence has technological giants like Google and IBM investing heavily, searching for ways to deliver enhanced services.

Another AI market driver is the Internet of Things (IoT). With more than 9 billion devices currently connected to the internet, that number is expected to grow to nearly 1 trillion within the next decade.

It’s probably too expensive and untried!

The availability of real-time analysis of real-time video images has proven too tempting for consumers to dismiss, particularly business owners.

AI analysis of data presents new benefit opportunities for businesses. Most immediate is a reduction in labor costs while increasing productivity and accuracy.

Highly-paid data scientists are not only replaceable, but the capability of an AI Analytics system is beyond that of an army of professional analysts. 

Survail--affordable, scalable, immediate

SCW is partnered with Survail--an AI-powered video analytics platform that’s affordable and scalable, with immediate impact. Survail saves time, money, and improves physical security. 

With no equipment to buy, the initial investment is wildly affordable. And without the need to purchase new cameras, Survail works with your existing surveillance system, saving more money. 

The blue-sky outcome for your business includes Survail. Without it, you will steadily lose ground.

As Paul Sivergate, Deloitte chairman and US technology sector leader says, AI is the prime factor, “...helping to realize the promise of Industry 4.0.”

Evan Williams

Written by Evan Williams